LYNK & CO

‘An identity for a new car brand that wants to be`The car brand that is not a car brand`. Based on the idea ‘The road not taken’ – We steered away from the well-trodden path of regular car brands, using a graphic style inspired by the cities we live in, a visual language that draws from the world of fashion and a witty, provocative TOV.

TOGETHER WITH AGENCY: FITCH