CATHAY PACIFIC

Destination Graphics 2022

The brief was to create 12 illustrations and animations to bring to life Cathay Pacific’s ‘Year of Travel’ campaign.

Inspired by vintage travel posters, I chose a paired-back approach, representing the 'Year of travel' across a single day, with sky tones and the sun's position to mark the passage of time. Animations used subtle 3D layers and minor details to add dynamism without taking away from the initial simplicity.

Client: Cathay Pacific